WCMS Faculty
Mark turns big research questions into relevant key findings and big ideas into products for a changing world as one of North America’s top cooperative finance thinkers. His critical thinking shows through in his approaches to innovation and research on consumer behavior. As CEO of Filene, he leads a team of brilliant thinkers, who deliver […]
Dr. Michael D. Steinberger is an Associate Professor in the Department of Economics at Pomona College in Claremont California. As Western Credit Union Management School’s Dean and Chief Academic Officer, Michael is responsible for all phases of the academic program including design of the curriculum, selection of the faculty, and student experience. He joined his
Dr. Michael Steinberger Read More »
John established The CEO Corner in 2014 as a forum to enlighten and inspire leaders on improving personal and organizational performance. John’s leadership journey spans over 40 years in executive roles leading the nation’s largest credit unions and CUSOs. At Logix Credit Union, John spent 14 years in executive positions spanning sales, operations, wealth management,
Stacey was inducted into the National Speaker’s Association CPAE Speaker Hall of Fame in 2022. She is one of less than 200 members in the world who hold this designation, that is a representation of her body of work in the speaking profession to the clients she has served for over 20 years. She is
Shonna Shearson is the President and CEO of First U.S. Community Credit Union in Sacramento, CA. Shonna started her career in credit unions in 2000 as a Training Manager and has held roles such as VP of Member Service and SVP of Operations at Valley Strong Credit Union before moving into her current CEO role
Bill Birnie assumed the position of President and Chief Executive Officer at Frontwave Credit Union on August 31, 2015. Prior to this time, he served eight years as the President and Chief Executive Officer at Eagle Community Credit Union, three years as the Vice President Finance & Risk Management and seven years as the Internal Auditor at Pacific Marine Credit Union. In addition to his more than 26 years
Miguel Unzueta is a Professor of Management and Organizations at the UCLA Anderson School of Management. He joined the faculty at UCLA in 2006 after earning his PhD in Organizational Behavior from the Stanford Graduate School of Business. Professor Unzueta studies the psychological underpinnings of bias and discrimination. His latest research explores the way people
Dr. Miguel Unzueta Read More »
Harry Eggleton is particularly happy to be a member of the WCMS faculty. This year (2025) marks his 37th! (THAT’S RIGHT … 37!!!) Though a one-time line banker in the late 1800s, where he made use of his MBA in finance, Harry worked to develop his expertise in training & consulting and became the Director
This course builds upon the Financial Management course from the first year by exploring further into: strategic financial concepts, peer credit union analysis, financial projections and management of strategic financial scenarios. The tools gained in this course will prepare students for the financial analysis required in the second year project which requires using data from their own credit union to design financial projections and suggest strategic plans.
Credit unions face pressures from many emerging technologies including blockchain, cryptocurrency, the metaverse, and artificial intelligence. Credit union leaders must also be prepared for unforeseen new technologies that will arise. While this course will provide a limited overview of current emerging technologies, the focus of the content is on how and when to effectively leverage technology to better serve business priorities. When, how –and should– new technologies be implemented to improve business process automation and when do technologies permit new business possibilities. FInally, how does technology interact with development of an organization’s business priorities?
Students in their final year of WCMS must create an educational presentation on a current topic in the financial services industry. Students develop a unique perspective on a contemporary challenge, and persuasively articulate their thesis to their peers. Student presentations are evaluated by two separate WCMS faculty members for both content and persuasiveness of argument. Peer students further provide feedback, and the student must evaluate their own taped presentation and create an action plan for improvement. The Year 3 Presentation is a synthesis of the student’s WCMS education and should be presented again when the student returns to their organization.
An introduction to the basic foundations of marketing theory with application to credit union management. Explores customer preferences, branding and advertising channels, and the relationship between marketing and other functions of the credit union. Students will use marketing principles to propose strategies for their credit union.
This course explores the possibilities, and responsibilities, of credit union leadership. How can students take the skills they have learned and WMCS and help implement better member service at their credit union? The course uses case studies from leaders and strategies in other fields to explore the role of leadership and strategy for credit union professionals.
Presents theoretical principles and concepts from psychology, sociology, and economics to improve practical negotiations skills. Class participants learn not only to enhance their individual abilities, but also to analyze contexts for the most effective application of these skills. Course includes experiential learning, i.e. negotiations simulations.
This interactive course summarizes the main results of the financial simulation exercises. Students will evaluate their team’s objectives and results from the simulation and then present their major learning areas from the exercise. This capstone course requires students to integrate skills from across the curriculum, including: economics, financial management, marketing, philosophy, strategy, and communication skills. Students are encouraged to use novel presentation techniques to maximize class interest in their topic presentations.
This course requires students to use their financial training to lead a simulated credit union through several years of economic conditions based on actual historical events. Working in teams, students are required to allocated budget priorities, generate strategic plans and adjust to the economic environment to attain their uniquely determined goals. In addition to reinforcing financial skills, the course ensures students understand the interplay between every facet of credit union operation.
Organizations must adapt as their business environment changes. How do leaders engage best practices and engage employees to plan for and execute change within the organization? This course builds on examples from other industries to help leaders identify best practices and problematic practices in preparing the organization to anticipate and respond to change.
The course explores the philosophical foundation for ethical decision making with application to business decisions. What are the responsibilities of business leaders to their customers, employees, business partners, community, government and to themselves? How to evaluate moral decision-making and the principles of moral choice.
The structure and history of financial sector and credit union regulation, and the role for political advocacy. Major themes include the role of regulation in public policy, the interplay between regulation and market structure, and the role of political action in shaping regulation. Examples from credit union regulation, including compliance, political advocacy and strategies to work with regulators.
This course explores money creation and monetary policy. Students will explore the causes of inflation and recessions and analyzes the role of the Federal Reserve System and Federal Deposit Insurance Corporation in conducting monetary policy in the US economy. Particular attention will be placed on the interaction between monetary policy and credit union strategy.
This course provides an overview of the tools and techniques of human resource management. How do organizations attract, retain and empower their employee talent. Students will also analyze how their credit union is organized, and the practices used for people management within the organization.
The course explores the evaluation of risks and uncertainty when making decisions and identifying mitigation strategies. In addition to exploring frameworks for risk management, the course also explores the consequences of inaction—decisions still need to be made even under uncertainty. Examples are drawn from credit union case studies to help students estimate risks and design strategies to avoid or minimize exposure. The course also assists student to understand the examination requirements of federal and state credit union regulators.
This course examines enterprise risk management in legal decision making, focusing on fiduciary duties and human resources. Students will explore decision-making frameworks for evaluating mitigation strategies for legal risks. Examples drawn from credit union experiences will allow students to practice making strategic decisions under legal risk.
This course prepares students to use the skills from their first two years of WCMS to create a strategic plan for their credit union. The project requires students to explore historical trends and forecast future financial conditions in order to create and analyze a business plan for their credit union.
This course explores how to effectively, authentically and consistently influence others. Provides practical skills and techniques to improve day-to-day communication and build a personal brand and persuasive influence.
The course provides a survey of data analytic components, including data collection, methods, statistical analyses and inference, and data structure and frameworks. Case studies will help students learn to better harness quantitative analyses to improve insights, operations, efficiencies and improve member service.
This course provides an overview of the key functions carried out at credit unions, including: operations, finance, human resources, marketing, and information technology. Students will explore the interplay between functional areas and assess the strengths and weaknesses of credit unions’ operational strategies. Particular emphasis will be placed on application of course tools on the student’s credit union.
This course uses recent research to present systematic techniques that individuals can use to increase creativity, innovative problem solving and design thinking. Through repeated individual and group activities, students will improve their capacity for developing innovative and entrepreneurial solutions to real-world issues. This two-part course requires students to complete a user-centric mini-project between sessions where students observe people in their environment to gain a deeper understanding of users’ motivations and needs, and then to propose solutions to address those needs. The course culminates in an innovation tournament between student teams proposing new products, services or collaborations to better address member needs in the credit union environment.
An overview of Project Management theory, with examples from academic and credit union sector projects. Provides tools and techniques for project definition, goal creation, budgeting, timeline planning, risk analysis, team-building, tracking and managing the project, and project post-review and analysis. This course provides the foundation for the service-learning project portions of the WCMS curriculum. All students will have the opportunity to implement tools from this course in practice through management of projects during, and between, sessions.
This course covers the basic principles of organizational behavior and management, including how individuals make decisions and motivate others, how to influence groups, and how to exert leadership throughout an organization.
Uses psychology research to understand personal and interpersonal motivation and decision-making. Students will explore their own personal management style and the styles of others. How must incentive structures change to motivate individuals with different psychological profiles.
This course prepares students to use the skills from their first year of WCMS to analyze the strategic position of their credit union. Project I exposes students to the major functional areas of their credit union and assists them in developing the skills to explain the strategic interaction between these areas for credit union operation.
This course analyzes the foundations of finance with emphasis on credit union management. Key topics include valuation of assets and liabilities, risk and risk management, understanding financial statements and key accounting ratios. Financial Management II is designed for students with previous training and/or responsibilities in finance and allocates more class time to current credit union issues related to financial management.
A first course on the fundamentals of economics and modern market economies. Explores the principles of micro and macroeconomics, including the role of supply and demand in a market economy, the determination of interest rates, and the estimation of present value and decision making across time. The course also explores how economic conditions affect credit union performance across time. Economics II is designed for students with previous training in economics and allocates more class time to current credit union issues related to economics issues.
This course helps students discover the elements of a strategic market position. Students will understand the dynamics of strategy and develop the strategic management position for a credit union.
This course explores the history and business structure of credit unions and cooperatives. What is the societal role of nonprofit cooperatives and why are U.S. credit unions are tax exempt? The course explores the historical roots and modern mandate of credit union’s mandates to serve the underserved.
This course presents the elements of effective communication with application to appropriate writing styles for business. Students will develop appropriate communication styles to use when working with colleagues using various technological means.
This course provides an introduction to business law from a practical legal standpoint, drawing from credit union experience. This course will focus on corporate and business law, and establish a foundation for contract and tort law, as well as other important legal concepts for business leaders.
The theories and empirical findings of psychology and the relationship between the mind and human behavior. How do patterns from academic research help us to predict actions and behaviors, and form better habits and business decisions.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
