Anne Legg

THRIVE Strategic Services

Anne Legg is an award-winning, internationally recognized credit union data strategist, change agent, author, and educator. She is the founder and principal of THRIVE, a data activation consultancy that educates, accelerates, and elevates credit unions in their pursuit of data to improve their member’s lives.

THRIVE has worked with over 600 credit union leaders across the United States to launch their data journeys. THRIVE was named a 2022 Luminaries Award Finalist for its work to drive credit union data activation.

Anne is also the author of Big Data/Big Climb, the only industry playbook on data activation and currently used as the text for the only CPE-accredited data education offering, and recently added to the America’s Credit Union Museum’s Ensweiler research library. She also currently serves as the lead Data and Analytics faculty for the Southwest CUNA Management School.  Her MBA thesis on the credit union business model received high praise from the CUNA CFO council, and she has two internationally published whitepapers on credit union business strategy. She has also served as an author to CUNA’s Environmental Scan, the industry’s leading strategic planning guide.

Additionally, Anne has taught and created curriculum for the CUNA Marketing School and served as a subject matter expert for the CUNA Center of Professional Development. She has also served on various Credit Union Boards, including CUNA’s Marketing and Business Development Executive Council, MAC, and the California and Nevada Credit Union League’s public advocacy committee.

She has received numerous awards, including CMBDC Marketing Professional of the Year, Credit Union Executive Society Rising 100, and CO-OP THINKPRIZE semi-finalist.  Anne was also named “A Woman To Watch” by the Credit Union Times. Her work has been published and presented at the 2012 and 2014 International Cooperative Summit, making her the only Credit Union professional in the United States to do so.  In 2019, she climbed the tallest freestanding mountain on the planet, mt. Kilimanjaro.