Operations Management

Strategic Marketing

An introduction to the basic foundations of marketing theory with application to credit union management.  Explores customer preferences, branding and advertising channels, and the relationship between marketing and other functions of the credit union. Students will use marketing principles to propose strategies for their credit union.

Regulation and Political Advocacy

The structure and history of financial sector and credit union regulation, and the role for political advocacy. Major themes include the role of regulation in public policy, the interplay between regulation and market structure, and the role of political action in shaping regulation. Examples from credit union regulation, including compliance, political advocacy and strategies to …

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Project Management

An overview of Project Management theory, with examples from academic and credit union sector projects. Provides tools and techniques for project definition, goal creation, budgeting, timeline planning, risk analysis, team-building, tracking and managing the project, and project post-review and analysis. This course provides the foundation for the service-learning project portions of the WCMS curriculum.  All …

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Managing Risk and Getting Things Done

The course explores the evaluation of risks and uncertainty when making decisions and identifying mitigation strategies.  In addition to exploring frameworks for risk management, the course also explores the consequences of inaction—decisions still need to be made even under uncertainty. Examples are drawn from credit union case studies to help students estimate risks and design …

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Credit Union Operations

This course provides an overview of the key functions carried out at credit unions, including: operations, finance, human resources, marketing, and information technology.  Students will explore the interplay between functional areas and assess the strengths and weaknesses of credit unions’ operational strategies.  Particular emphasis will be placed on application of course tools on the student’s …

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