WCMS Innovation Challenge

This course uses recent research to present systematic techniques that individuals can use to increase creativity, innovative problem solving and design thinking. Through repeated individual and group activities, students will improve their capacity for developing innovative and entrepreneurial solutions to real-world issues.  This two-part course requires students to complete a user-centric mini-project between sessions where students observe people in their environment to gain a deeper understanding of users’ motivations and needs, and then to propose solutions to address those needs.  The course culminates in an innovation tournament between student teams proposing new products, services or collaborations to better address member needs in the credit union environment.